The Food Week team will look into what the interesting

business relations are for exhibitors and Food Week

International. These distributors, wholesalers and buyers

will be (in cooperation with you) invited to come to the

pavilion of Food Week International.

Because Food Week International is an important part

of the entire fair, this pavilion is set up at the entrance

of Hall 2. This means that the 21,000 expected visitors

won’t be able to miss this pavilion.

In addition to presenting products, an important part

of the fair is a kitchen where cooks from the different

countries can prepare products. You can let visitors

taste your products here.

Food Week has a unique position, with regard to our

competition. Firstly, the investment for the participant is

lower and secondly, it is a fair for more expensive brands

in contrast to the Private Label fair in Amsterdam. Fairs

such as SIAL and ANUGA have more visitors, but the

exhibitor has to work harder in order to find the right

visitor. If you participate in Food Week you will attract

fewer, yet higher quality visits.

The Food Week team believes in the strength of

a collective, which is why exhibitors from different

countries are grouped together in 1 pavilion. With

regard to promotional activities, the Food Week

organizers work together with the HNCCI.